If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. The frenzied seller’s market is behind us, and the numbers prove it.
From Frenzy to “Normal”
Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality.
But that isn’t necessarily bad news. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and that’s exactly what’s happening.
Here’s what the data shows:
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2018–2019: Roughly 50–55% of homes sold under asking. That was the norm.
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2021–2022: Only 25% sold under asking, thanks to record-low rates and intense buyer demand.
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2025: About 50% of homes are once again selling below asking, reflecting a return to a more balanced market.
Why This Matters If You’re Selling Your House
In today’s return to normal, your pricing strategy is more important than ever.
A few years ago, sellers could overprice and still get swarmed with offers. But now, buyers have more options, tighter budgets, and less urgency. That means your asking price can make or break your sale, especially during the first two weeks on the market—the critical window when the most serious buyers are paying attention.
Miss that window, and your listing risks going stale, forcing you into price cuts and attracting lower offers.
The Ideal Formula for Today’s Market
Sellers who still expect yesterday’s bidding wars often end up frustrated. But the other half of homes—the ones still selling at or above asking—prove that success is possible with the right strategy.
Here’s how to position yourself for success:
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Prep your house. Handle essential repairs and freshen up your home before listing. A well-presented property always stands out.
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Price strategically from day one. Don’t rely solely on what nearby homes are listed for. Instead, work with a knowledgeable agent who understands what homes are actually selling for.
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Stay flexible. Be prepared to negotiate—not just on price, but on closing costs, repairs, or other terms. Buyers today expect give-and-take, and flexibility can help you land the right deal.
Bottom Line
If you want your home to be one that sells at or above asking, you need to plan for today’s market, not yesterday’s. With expert guidance and a strategy designed to capture buyer attention early, you’ll be positioned to succeed.
Ready to talk about the best approach for selling your home in today’s market? Connect with The Ace Estate Team for tailored guidance and results-driven strategies.
