If you’re planning to sell your home, you may have noticed that some listings fly off the market—while others sit for weeks. What’s the difference?
As Redfin puts it:
“. . . today’s housing market has been topsy-turvy since the pandemic. Low inventory (though rising) and high prices have created a strange mix: Some homes are flying off the market, while others sit for weeks.”
Let’s explore what really sets fast-selling homes apart—and how you can use those insights to your advantage.
Homes Are Still Moving Quickly
Even though the market has cooled compared to the pandemic-era frenzy, homes are still selling faster than they did before 2020.
According to Realtor.com:
“In April, the typical home spent 50 days on the market . . . This marks the 13th straight month of homes taking longer to sell on a year-over-year basis. Still, homes are moving more quickly than they did before the pandemic . . .”
That means if your home takes a bit longer to sell now, it’s not necessarily a red flag. In fact, it may give you more time to find your next place—an advantage for many sellers.
But why do some homes still sell in days while others drag on? The answer lies in your strategy.
1. Price It Right from the Start
One of the biggest reasons homes sit on the market is pricing. Sellers often overprice with the idea of “testing the market,” but this can drive buyers away.
What to do:
Work with a local agent who can price your home based on recent comparable sales. As Chen Zhao from Redfin explains:
“You may need to price lower than your initial instinct to sell quickly and avoid giving concessions.”
2. First Impressions Matter
Buyers form opinions fast—often in the first few seconds. A poorly maintained exterior or cluttered interior can turn them off instantly.
What to do:
Tidy up your landscaping, declutter inside, and consider light touch-ups like fresh paint. Your agent can help prioritize what changes will make the most impact.
3. High-Quality Photos and Marketing
A listing with dark or blurry photos doesn’t inspire confidence. Today’s buyers shop online first, and visuals make a big impression.
What to do:
Rely on your agent to provide professional photography, strong listing copy, and broad online exposure. A well-marketed home stands out.
4. Highlight the Location
You can’t move your home, but you can highlight what makes its location special—schools, walkability, community amenities, etc.
What to do:
Make sure your listing speaks to the lifestyle your neighborhood offers. This helps buyers picture themselves living there.
Bottom Line
Homes that sell quickly don’t always have better features—they have the right pricing, preparation, and marketing strategy behind them.
If you’re thinking about selling, let’s connect. With the right approach, your home can be one of the fast movers in today’s market.
